A great way for children to understand the importance of eating healthy is by playing games. For this reason, with the collaboration of the IFA Group, we have launched the SuperHealthy Heroes! We hope that they will help to change young people’s perspective on healthy eating, so that healthy foods become their superheroes instead of daily issues. This way, even young children will begin to adopt healthy eating habits, in order to grow and develop properly.
ALLIANCE BETWEEN GASOL FOUNDATION AND THE IFA GROUP
Via this initiative, Gasol Foundation and IFA Group, have come together yet again, in their fight against childhood obesity, one of the main health problems facing young Spaniards and their families today. We are convinced that with a food distribution network with 33 members, almost 200 member companies and more than 5.000 pick-up locations, we will be able to meet our goal: reaching more families and improving their eating habits and overall health.
COMPREHENSIVE APPROACH TO THE FIGHT AGAINST CHILDHOOD OBESITY
The World Health Organization (WHO) contends that the complexity of the current situation requires a comprehensive and inclusive approach, in which all implicated groups must participate, including governments, the community, families, legal guardians, academic institutions and the private sector, particularly the food industry. At Gasol Foundation, we could not agree more. Each of these groups plays an important and unique role in the fight against obesity, and for that reason they must make a commitment to promote healthy eating and lifestyle habits among children and young people.
At Gasol Foundation we firmly believe that the private sector must play a critical role when it comes to the promotion of these healthy lifestyle and eating habits and set a positive example for young people in order to help them fight obesity.
Our foundation was founded with the objective of promoting the importance of a healthy and balanced diet: we are confident that the key to winning the battle against obesity is not prohibiting particular foods, but a solid nutritional education. It is important for children and young people to learn the basic habits of healthy eating which will allow them to make good food choices in their day to day life.
LEARN MORE ABOUT THE CAMPAIGN
Do you want to watch the official “the making of” campaign video?
We have organized a launch party with a very special guest. Pau Gasol is ready to help you start eating a balanced diet and become a superhero too!